Is your organization's strategy lost in translation?

"If you’re a leader who wants to achieve double-digit growth, you can spend two years getting an MBA at a top school or you can read Hans’ book about how to build engaged, aligned teams."

"Hans Lagerweij masterfully blends real-world experience with insightful research. His focus on purposeful communication and employee engagement resonates deeply. This book will equip leaders with the tools they need to both align their workforce and inspire their people—as well as to bring out the very best in them."

“During Hans's time at TUI, I witnessed firsthand his exceptional ability to translate complex strategic goals into clear, actionable plans that resonated with teams at all levels. 'The Why Whisperer' captures this essence beautifully, providing a practical framework for leaders to not only define their 'why' but also communicate it effectively, ensuring to build a high-performing team where everyone is rowing in the same direction."

"“A must-read for leaders. Hans Lagerweij masterfully connects the dots between purpose, communication, and execution. Given my passion for great leadership, this book will help people become the leaders people want to follow."

“The Why Whisperer is a straightforward, no-nonsense guide that cuts through the corporate jargon and gives leaders the practical tools they need to align and inspire their teams. Hans Lagerweij’s insights on purpose-driven communication and organizational culture offer real, actionable steps for any leader looking to bridge the gap between vision and execution. If you're serious about building a motivated, high-performing team, this book is a must-read."

“The Why Whisperer is the ultimate roadmap for leaders who want to turn vision into action. Hans Lagerweij reveals how to align, motivate, and empower teams to get things done—ensuring strategy isn’t just planned but successfully executed."

" In 'The Why Whisperer'; Hans Lagerweij doesn't just tell you why alignment is important, he shows you how to achieve it. A practical, actionable guide for leaders at all levels."

“Success today requires a new type of leadership that understands that teams composed of superior talent passionately aligned against a common goal or direction is the key. This book explains not just the why but the how of achieving such direction and alignment."

“Hans ‘book fills a gap. A practical guide for CEO’s who need to land their vision in reality, written by an actual CEO. Having led multiple large organisations out of hard times, his personal experience shines through. Theory and methodology are secondary to his main message: bringing the strategy to life with and by the team. Not just the direct reports, but taking the whole organisation along on the journey of shaping and realizing a new destination. Hans shares his personal highs & lows, and provides tangible examples of the things landing on the CEO’s desk. Most of all, he shows how leading an organisation isn’t a lonely job at all, but one that is tremendously rewarding when everyone on board knows how they are building a shared future.”

“In 'The Why Whisperer,' Hans Lagerweij provides a practical roadmap for leaders in an age where, as Simon Sinek so eloquently stated, 'people buy the why and commoditize the what.' The ability to live the why so deeply that your teams and clients feel it, will build truly defensible business models, moving beyond mere tech driven automation. This book is a practical guide to achieving just that – enhancing human connection through a clearly articulated and lived purpose, where how you make people feel will be the ultimate differentiator and margin protector in the age of AI. Hans helps make your 'why' the very heartbeat of your organization.”